News and blog
Stories from
the chain.
Guides, case studies, reviews and origin stories from the people who roast, grow and ship the coffee. Only what has value for a roastery or a producer, nothing else.
Sell more coffee through upselling.
Every day, thousands of people search for Fellow, Acaia, Timemore, Chemex, Hario and Moccamaster. List that gear in your shop and every one of them meets your coffee.
Read the guide →
A new coffee brand paired its coffee with premium gear and passed 180,000 euro of online revenue in year one, with nothing spent on ads.
The kettle people search for by name. What it does, who buys it, what it earns next to a bag of beans, and how it ships through DROP.
Two to three weeks on raised beds decide whether a washed lot cups clean in Europe. What we look at before a lot goes live on GREEN.
FOB, service fee, freight. The three lines on every GREEN. lot, with a worked example from a demo lot, so you can compare offers honestly.
Harvest windows, shipping times and arrival months for the origins on the platform, so you plan cupping and forward buying in time.
Roast profiles and brew ratios that work for the processes and varieties we carry, written for the roaster who wants a starting point.
Washing stations and cooperatives tell how a lot gets from their hands to a roastery in Europe. Published as the lots go live.
One email a month: what is arriving, what is opening for forward contracts, and where prices are moving.